We value our close collaborations with highly skilled craftspeople and their traditional techniques, passed down through generations. In this way, earning the Butterfly Mark holds us accountable; it verifies that we have met Positive Luxury’s highest standards of environmental performance and ethical practice, and ensures that we will continue to exceed these standards through continual innovation and development. Not only could this special combination help to brighten the skin for a happier, healthier appearance but it helps reduce the appearance of fine lines and wrinkles.

Our new vitamin C formula releases when it comes into contact with the skin preventing oxidation and maximising penetration of it’s ingredients deeper into the skin’s layers, resulting in amazing results. It helps soothe and hydrate dehydrated, dry, damaged skin, and evens out the skin tone and helps to brighten the overall complexion. This standard also covers sustainable manufacturing processes, minimal packaging with maximum recycled content and protecting wildlife and biodiversity. This means that the dose is high because over time most of the active Vitamin C in the formula would have oxidized (and thus rendered useless).

and it smells wonderful, I take a deep breath in every morning when I apply it, subtle but so addictive. High in Omega-6, Vitamins A , E and D, and it also contains trace amounts of important minerals like Magnesium, Calcium and Phosphorus. Through subsequent friction resulting from the application of the foundation, the serum can be rolled up.

Check out our review to learn how to apply this cult fave, and say goodbye to dark spots and dullness. Of course you need a good face cleaner to combine with this product, it is amazing but you gotta do the work too!The antioxidant property of vitamin c combined with protecting capacities of hyaluronic acid makes this a multi-purpose product that can help fade away dark circles under eyes or even pigmentation without needing to use concealer. Ibrahimi says to look for vitamin C formulas with L-ascorbic acid, the true active form of vitamin C. Making skin appear fuller and plumper, a vit C serum can help create a firmer, more youthful appearance.