Their new whiskey was launched to great fanfare in 2016 and broke records for first day sales at the Liquor Control Board of Ontario! Uniquely positioned to redefine American whiskey, Virginia Black will engage enthusiasts irrespective of spirits preference or experience. Get a life, stop trying to live a lifestyle you can't nor will you ever have, and stop putting style before substance. It’s also ideal for use as the basis of a cocktail, meaning there are multiple ways to experience it for the first time.

the study analyzed the average cost of 85 celebrity wines and liquors, then compared it to their average ratings using Vivino for wine and Distiller for liquor.It was launched in 2016 as a collaboration between Drake + Brent Hocking (creator of DeLeón Tequila) and received a significant amount of initial traction, but I haven’t heard much about it since. Virginia Black sold a record 1,779 bottles on the day it was released and went on to sell 4,650 bottles in its first week. Drake and his father Dennis Graham appeared in two advertisements for Virginia Black (via Stereogum). Dre, and caught on with Bank of America before taking a job that makes peddling liquor look like selling Girl Scout cookies: working for Countrywide doing mortgage loans in the early 2000s. This includes homes and offices in Northern Ireland, the Isle of Wight, the Isle of Man, the Scottish Islands, Scottish Highlands, Channel Islands and Scilly Isles.

Virginia Black is a collaboration between Brent Hocking (who created the DeLeón Tequila range) and Drake.He founded DeLeón tequila in 2009 and, after winning numerous awards, sold it to Diageo and Diddy in 2013.

Perfect Serve – Virginia Black Whiskey is best served neat to enjoy its complexity and flavours, or with a couple of ice cubes for a more refreshing edge.Drake was looking to expand his brand into new terrain, and Hocking had previous experience working in the beverage space with his prior product DeLeón Tequila. Hocking eventually made enough money that he didn’t need the gig anymore, and ended up getting out before the financial crisis decimated the company (which was eventually purchased by Bank of America for cents on the dollar and hit with all manner of lawsuits).

To be a bourbon, a whiskey must also be "unadulterated," which means no coloring or flavors can be added. Virginia Black made headlines for its record-breaking debut at the Liquor Control Board of Ontario (LCBO) in Ontario, Canada. Bottled up in a gold-capped container that would look more at home on your grandmother’s perfume shelf—or perhaps on the cover of Drake’s throwback-themed album T ake Care—than at the local watering hole, the whiskey matches the aesthetic of Hocking’s Los Angeles office, which is replete with shag rugs and neon lighting.The first is an attempt to one-up Dos Equis' popular ad campaign, "The most interesting man in the world" (via Instagram). Nothing jumps to the front, but an earthy undertone of charcoal and tobacco work well to give it a bit of substance. Additionally, the subtle sweetness and complexity beneath the surface mean that it will be a new experience for more experienced aficionados, while still holding true to traditional whiskey flavours. Now, you can purchase Virginia Black in Australia and experience its distinctive flavour for yourself.