The campaign launched in LATAM on Saturday 29 August with prominent gamers across all of Latin America. Pony Malta and MullenLowe SSP3 invited people around the world to join the movement for National Video Games Day on 12 September. The national beers produced by Bavaria are Poker, Aguila Original, Aguila Cero, Aguila Light, Aguila Fusion Limón, Club Colombia Dorada, Club Colombia Roja, Club Colombia Negra, Club Colombia Trigo, Club Colombia Oktoberfest, Club Colombia Siembra, Azteca, Redd's, Pilsen, Costeña, and Costeñita. The imports it distributes are Corona, Budweiser, and Stella Artois. Their non-alcoholic drinks are marketed as Zalva Water, Pony Malta, Pony Malta Mini, Pony Malta Vital, Malta Leona, and Cola & Pola. Through ‘She Gaming’, Pony Malta reinforces its commitment to empower girls and teenagers in Colombia, helping them to be the best version of themselves. Pony Malta hopes to expand the initiative to include tournaments to recognize the best players in the e-Sports space, with the aim for winners to join a team for more competitive videogames such as FIFA and Valorant, among others. To bring #GirlsSpeak to life, 50 speeches from Latin American girls have been selected to be mimed by actresses, artists, singers, politicians and other female leaders on social media and, thanks to their influence, spread the girls’ messages around the world.

Usernames Against Bullying’ is the second campaign from Pony Malta and MullenLowe SSP3 to raise awareness of bullying. Earlier this year, they launched ‘PrideLists’, a movement to celebrate diversity through music and help combat bullying amongst LGBTQIA+ students in Colombia. Bavaria Brewery ( Spanish: Cervecería Bavaria), formally known as Bavaria S.A., is a Colombian brewery company founded on April 4, 1889, by Leo S. Kopp, a German immigrant. In 2005, Bavaria Brewery became a subsidiary of SABMiller. [1] Before the merger, Bavaria was the second-largest brewery in South America.Juan Alonso Torres, Marketing Director for ABInBev’s Pony Malta says: “Female empowerment must start with young girls. They should grow up knowing that they can dare to dream big and be anything they want to be. Following the success of #SheSpeaks, #GirlsSpeak is the perfect way for us to inspire young girls to be the best version of themselves and allow the world to hear what these inspirational young women in Latin America have to say.” In addition to representing female gamers across the world, the team will help to create the biggest female gaming community in Colombia. Pony Malta is encouraging people to follow the team across the Twitch, YouTube and Facebook channels, connect with their live broadcasts to show their talent and participate in the special tournament. Pony Malta, one of the leading beverages amongst teens in Colombia, and MullenLowe SSP3 have launched ‘Usernames Against Bullying’, a movement that aims to combat bullying in video games. In 1876, Leo Siegfried and Emil Kopp arrived in Santander seeking business opportunities. In 1879, with the brothers Santiago and Carlos Arturo Castello, they formed in Bogota the company Kopp y Castello, for the trading and importing of goods. Bavaria has the largest volunteer program in Colombia. #Meuno is a web platform that aims to connect volunteer organizations and networks throughout the nation. In 2019, Bavaria mobilized more than 12,000 volunteers to clean up the country's most important water sources in 15 cities, working with more than 150 partners and extracting 300 tons of garbage. The platform has over 56,000 registered volunteers and has been consolidated as an effective tool to support volunteer work in the country.

Juan Alonso Torres, marketing director for ABInBev’s Pony Malta says: “We are well aware of the growth of women’s participation in e-Sports, and want to give them the visibility and platform they deserve. Through ‘She Gaming’, we hope to give women a safe environment to hone their skills and empower them to compete professionally in the e-Sports arena.” The fast evolution and easy access to technology have allowed video games to rise in popularity and become one of the main sources of entertainment for teenagers around the world. However, bullying within the games has become a huge problem as teenagers hide behind their avatars, sometimes even moving from the virtual world to the real world,” said Juan Alonso Torres, ABInBev’sPony Malta Marketing Director. On April 4, 1889, the acquisition of a lot for the construction of a brewery was registered in Bogota. In 1890, the society Kopp and Castello was dissolved and was created the company Bavaria Kopp's Deutsche Bierbrauerei, which on 22 April of the following year recorded as factory image the German imperial eagle, and opened its headquarters in San Diego, downtown Bogotá, on 28 May.T: Upfront there are moderate to strong flavors of sweet bready + caramel + dark malts with slightly stronger than moderate amounts of caramel + molasses + brown sugar sweetness. There is a light hint of nutty + slightly spicy flavors. No perceptible hop presence. The campaign follows the success of #SheSpeaks, an initiative that encouraged girls to share messages from over 100 inspiring women including Michelle Obama, Christina Koch, Malala Yousafzi, Ladi Gaga, Megan Rapinoe and the late Ruth Bader Ginsburg using one of the most popular features on TikTok, dubbing. Bavaria created the Bavaria Entrepreneurs program to give tools to women shopkeepers to strengthen the main source of income for their home, their shop. It also provides financial and educational benefits to improve their quality of life and that of their families. These shopkeepers have become leaders and agents of change within their localities. The programme has benefited more than 11,300 women from about 50 municipalities in 20 departments. Bavaria is committed to promoting responsible consumption of alcohol in adults, and the prevention of underage alcohol consumption. To do this, the company works in partnership with local government entities, district schools, and value chain actors (such as shopkeepers) to prevent underage alcohol consumption. Bavaria also conducts annual communication campaigns to promote the responsible consumption of alcohol. On International Women’s Day, Pony Malta, one of the leading beverages amongst teens in Colombia, and MullenLowe SSP3 had launched #GirlsSpeak to share powerful messages from young girls across Latin America.

S: Moderate aromas of sweet bready + caramel + molasses + brown sugar + dark malts. Hints of nutty malts and slightly spicy. Additionally, these prominent gamers ran surprise interventions on platforms such as Twitch, Facebook Gaming and YouTube, in games such as Minecraft, Clash Royale, Call Of Duty, Apex Legends, Free Fire, Fortnite and League Of Legends, to encourage more gamers to join the movement. Messages were also shared on TV, digital and with content using the hashtag #UsernamesAgainstBullying (#UsernamesContraElBullying in Spanish). By encouraging teens to change their usernames against bullying, we want to call out this behaviour. We hope this will help teenagers who are bullied every day when playing video games and allow them to become the best version of themselves, something Pony Malta has strived to help facilitate for more than 60 years.” Bavaria works with 4 water funds in Colombia to develop strategies to identify the main water risks faced by each region and establish action plans to mitigate them.

María Camila Villafañe, professional e-Sports player and leader of the ‘She Gaming’ team says: “The creation of the ‘She Gaming’ team is very important. Not only do we want to demonstrate our ability and success to the wider gaming community in Colombia, but we want to invite all girls to join us and show the world their talent. Follow the hashtag #SiSoyMujerSiSoyGamer to find out more about our activities and become part of Pony Malta’s movement to inspire female gamers to compete at the national level.” Jorge Pinto and Guillermo Siachoque, MullenLowe SSP3 creative directors behind the idea added: “When ideas have a positive impact on people, they become more relevant. When ideas are focused on solving real problems, they bring brands to life. We are very excited to have been given the chance to find an innovative way to allow children to access their education, at a time when so many families were struggling due to the pandemic.”